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What is FOLK?

Quite simply we pay you for your opinions and feedback on our clients products and services.

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FOLK By Field Sauce

FOLK is run by a team of individuals dedicated to giving your feedback as consumers to the research teams and brands we work with at Field Sauce our HQ division. Our HQ is just outside London in Surrey, but some of our small and dedicated team are scattered around the UK. 

We like to keep up the energy and excitement, always welcoming new members to take part in our paid market research projects. Simply put, we love getting together with you to do what we love and our members love getting paid to be involved in what we do. 

We’ve been helping brands develop and define their voice since 2016. The times may have changed, but our love for helping brands problem-solve hasn't - join our community to start earning money for your thoughts and opinions.

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Meet Folk's Community Manager

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Become a Member

Sign Up

To become a member please click the link below to complete the joining form. 

You can check back to our FAQ page to find out more about why we request this information.

Your Privacy

To view our privacy policy please click the button below.

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Frequently Asked Questions

What is Paid Market Research?

Paid market research can take many forms from being invited to take part in a discussion group or interview to being asked to join an online study where you will be asked to log in and answer questions at certain times over a certain period. 

Our research studies regularly pay between £40 - £200 per study. The money varies dependent on what you are asked to take part in and how long the study lasts for.

We invite people to take part in these studies to help inform our clients on anything from the launch of a new product to the testing of advertising.

Do I have to be a member to participate?

Yes. By applying for your first research study you are joining up to be part of the FOLK community. Those who join the community will be sent emails when we have studies they can apply to take part in. 

You are of course able to leave the community at any time. To do this please contact the community manager via email The community manager will respond within 72 hours to confirm your information has been removed from our system in accordance with GDPR and UK privacy laws.

Information about the application process for each study

When you apply to take part in a study with us, we ask you to answer some questions for us that are specific to that study. This normally takes between 5 and 15 mins. If successful within 1-5 days someone from the Field Sauce Team will be in touch to talk about the next steps which are generally different for each project.

What happens if I am selected for a study?

Once selected for a study someone from the Field Sauce Team will be in touch to let you know your application has been successful and to confirm all of the research details with you. For each study these vary but we will confirm the date and time of the research, where and how it will take place, the incentive, how you will be paid and when, along with information about any pre- or post-tasks you may need to complete. You will be emailed a copy of all of these details for your reference.

How often will I be invited to participate?

This will depend on the projects we have running at one particular time. We look for certain individuals for each study who must fit a certain criteria. If you have applied for a study, and fit the criteria, you will most likely be contacted to take part. The more surveys you complete the more opportunities you have to be invited to take part.

How will I be paid?

You will be paid up to 7 working days after the completion of the study. Every study offers a different incentive type and this is outlined before you apply for each study. Payment types include PayPal, Amazon / high street vouchers or by BACS payment.

Why wasn't I selected for a study I applied for?

For each study we run our client provides very specific criteria respondents must meet, and every study is unique. If you did not get chosen this time round do not feel disheartened, this is most likely due to the fact you simply do not fit this criteria! This can be to do with your location, lifestyle, age, etc. Some you may fit perfectly for whilst others you may not qualify but we use our surveys to try and find those people by specifying the audience we are trying to reach.

Why do you ask lots of personal questions?

We will only ever ask you questions in relation to the study and will never gather unnecessary information about you. To become a member, you may be asked more personal questions so that we can validate your identity to ensure you are eligible for market research. This information also allows us to send the correct type of research to you.

Where does the information I provide you go?

FOLK and Field Sauce keep your personal information in strict accordance with the data protection act and GDPR, meaning your data is secure and will never be shared with third parties without you signing a consent form before every study you may take part in. This outlines how long your data will be stored, who it is stored by and how you can request for this data to be updated or deleted if you ever wished.

What kinds of topics can I expect to be invited to discuss?

Here are just some of the broad areas we cover;
- Health, Fitness and Wellbeing 
- Fashion and Beauty 
- Home Improvements
- Food and Beverages
- Public Transport, Cars and Motorcycles
- Personal & Family Finance
- Travel 
- Media & Entertainment
- Technology

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To take part in market research projects you will need to share some personal details with us. By signing up to our website, Field Sauce Folk, our parent company Field Sauce LTD will store details about you.  

When you sign up for our panel, we will send you emails about upcoming market research projects for which we think you might be suitable. We may also call or text you as part of this process.  

  • When you sign up you will be asked to provide your name, date of birth, email address, telephone number, city/town of residence, gender, ethnicity, relationship status, employment status, household income bracket and the ages of your children (if applicable). 

  • If you are chosen to take part in a market research project you will be asked additional information relating to that project. This may be done via email, a survey or on the phone with a Field Sauce employee.  

We also collect personal data during the market research project. 

  • Audio and video recordings. 

  • Information uploaded to any apps used for the market research project. 

When you use our website, we may track some information via Google Analytics on your computer / smartphone including your IP address, location, browser type and operating system. We will also track how you found our website, how long you browsed our website, and which pages you visited. If you wish to restrict or block the cookies that are used you can do this through your internet browser settings. There is a website, which contains comprehensive information about how to do this on a variety of browsers. 

How we use your personal information  

  • Contacting you via email, telephone or text message to offer you market research opportunities. If you sign up via email or social media, we will need to call you to clarify some information.  

  • Emailing you our quarterly newsletter. 

  • If the market research project is online, we will pay you via PayPal and will need to collect your PayPal associated email address. If you do not have PayPal we can pay you via BACs. For in person research, you will usually be paid in cash.  

  • Your data will only be processed and stored by our staff in the UK.  

  • We may use external online systems such as MailChimp, Survey Monkey and Microsoft forms for example which have their own privacy policies.  

  • Your data will be shared with our clients who have commissioned your market research project, all our clients comply with GDPR regulations.  

  • Audio and video recordings are deleted after 18 months. 

  • The data you provide when completing an online survey from us is kept for 12 months. 

  • Your PayPal or BACs details will be deleted after the payment has been made. 

  • You can email to be removed from our panel at any time. 

Problems or complaints  

If you have a problem with how your data is being stored by Field Sauce LTD please email or call 07809428486. 

For more information on your data rights please visit 

If you wish to make a complaint about how we have handled your personal data, you may complain to the Information Commissioner’s Office on 0303 123 1113. 

Field Sauce LTD 

3 Railway Cottages  

Guildford, Surrey 

GU4 7BS 

Company Registration 10685627 

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